It can be easy to feel overwhelmed by the idea of using social media to promote your property management company. While it may take a lot of dedication and hard work, using social media can allow you to broaden your audience, engage with followers, and ultimately get more eyes on your company than ever before. 

If you feel like you’re stuck in a rut with your company’s social media presence, we understand. It can be hard to consistently come up with new, engaging and relevant content that has the potential to succeed online. 

Often, property management companies have an audience of professionals in the real estate industry that they feel the need to entertain or educate. However, the goal for your company should be to increase your overall traffic and potentially generate leads. 

Why is it so important to focus on social media and increasing your audience? Well, as we’ve seen across a wide range of industries, prioritizing this can do wonders for the success of your business. Broadening your audience on social media can lead to signing new doors or finding a wider pool of prospective tenants for a property.  

Many property management companies hire an in-house social media manager to do this hard work for them. However, if you haven’t made this investment yet, you can still find ways to optimize your social media page. 

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The social media marketing ideas we have listed below should help you get out of your social media rut and find some new inspiration for high-quality property management content that can reach new eyes and boost your property management company.

Property Management Social Media Posts: 9 Tips

1. Weekly Series

Many social media users enjoy their chosen platforms because they allow the user to return on a daily basis for new content. Whether it’s for entertainment or to find something new, every day on social media is a new opportunity to get eyes on your business. 

However, one big mistake that many people make on social media is not posting content consistently. An easy way to combat this is to have a weekly series that can help your audience follow along and look forward to your next post. 

Consider which topics you could post about on a regular basis. Then, assign each topic a specific day of the week. For example, on Monday you could post company updates about your services, on Tuesday you can feature some case studies, and so on. Leveraging this strategy with property management information of value is key to consistency. 

2. Live Interviews

Your property management company’s audience is probably interested in what exactly goes on behind the scenes of your business. The more you can show your followers the ins and outs of your company’s daily life and what it’s like to be a property manager, the more engaged followers you are likely to gain over time. 

A hand holding a smartphone up with lens flares across the screen

Nearly every social media platform offers users the ability to go live, so it can be helpful to make use of this feature. By going live, you can provide information to your followers in real time. 

Try planning out a series of interviews or interactive Q&A segments that you can use on different social media platforms. You can reach out to other professionals in the property management industry who might have insights of value on different topics or you can interview different people on your property management team. 

Make sure to take your audience’s activity into consideration if you decide to do this. When you go live, you want to make sure that your target audience will be online to see it!

3. Video Content on a Daily Basis

When it comes to social media these days, it should be a priority to create videos. Using Instagram reels, Instagram stories, TikTok, and more, you can post engaging video content that has the potential to drastically grow your company’s audience. 

By placing video content at the forefront of your social media strategy, you’ll be able to grow your profile in no time.

4. Aim to Increase Your Engagement

When it comes to the algorithm on social media, engagement is key. Even the most high-quality posts can achieve little success if there is no audience engagement. The truth is, the more that your followers engage with your content, the more your content will be pushed to new accounts. 

A property manager's hands holding a smartphone and scrolling through Facebook on a laptop

If you’re not sure how to encourage engagement, there are a few things you can try. First, try experimenting with a variety of property management content, rather than posting the same kinds of things every day. 

By doing this, you can determine what your target audience likes the most. Do they seem to prefer educational or entertainment-focused content? Second, make sure to respond to comments and DMs as much as you can. By engaging with your audience, you’ll be able to build a stronger following. 

5. Avoid Being Too Predictable with Your Posts

While consistency is key when it comes to social media, many platforms’ algorithms are starting to ignore content from accounts that post at the same time every day. Currently, when you post at the same time each and every day, many audiences feel that the content is not organic enough. 

If you’re creating content that’s too formulaic, your posts will not be seen by new viewers. Try being strategic by posting at different times throughout the day so that you can surprise both your audience and the algorithm. 

If you find that your posts are consistently not getting enough engagement or views, try switching up the time you’re posting each day. 

A smartphone screen open to a Social Media folder with app icons

6. Make Conversion a Priority

When it comes to using social media to grow your property management company’s platform it is always important to set clear goals that sit at the forefront of your social media marketing strategy. This will help you stay focused. When coming up with content ideas, make sure that you are always keeping your ideal end result in mind. 

One thing that should always be at the forefront of your content is reaching new clients for your property management company. There are a few ways to optimize your audience in order to turn your social media following into real, tangible opportunities to grow your business. 

First, always make sure that your website link is accessible on your profiles across all social media platforms. Include your website link in your Instagram stories frequently. 

Additionally, you can try boosting your Facebook posts to reach a wider audience of potential new property owners to work with. However, at the end of the day, the most effective thing you can do is simply post with the intention to grow your business.

7. Develop a Distinct Style

The most successful businesses on social media are the ones that have found their own style and brand voice that can cut through the noise and reach people in a compelling way. This is the real secret to using social media successfully for your property management company. 

Person's hands holding a tablet that says "CONNECT" across the top with social media icons

With so many options for what to post, when, and where, it’s important to have your own style and nail down exactly what kind of content you have to offer. Try getting as creative as possible, and don’t feel pressured to do what your competitors are doing. 

When posting on social media, it is absolutely crucial to keep your brand at the forefront of each and every post that you make on your Facebook, Instagram or Twitter account. Consider the many ways that you can incorporate your property management company’s brand colors, logo, or style into your content to make it even more recognizable and unique to you. 

While this may take some time, it is crucial in order to remain memorable in the constant stream of content that is being seen every day by your followers and new audiences. 

8. Broaden Your Audience

While social media is an excellent way to engage with your followers and create a solid community around your property management company, it is also a great tool for being seen by a larger number of people that you wouldn’t otherwise reach. 

While you focus on more conversions with your social media account, try incorporating ways that you can reach new eyes as well. 

Taking steps to increase your follower count has its own set of advantages. While gaining new followers may not necessarily result in more conversions, it can add a new level of credibility to your company’s profile. 

A row of people using their smartphones

Try to invest your time in discovering ways to consistently expand your social media audience. Study what other property management companies and local businesses with large social media followings are doing for inspiration.

9. Pay Attention to Data and Adjust Accordingly

In order to truly optimize your social media presence, you need to be able to interpret its data and adjust accordingly. While it can be easy to simply post the same things over and over again, if your content is not engaging with your followers, your profile will shrink over time and lose momentum. 

Make sure to look at your post’s engagement data and use it to increase the quality of your social media content.

Bottom Line

At the end of the day, if used correctly, social media is an excellent way to grow your property management company and gain more clients over time. By implementing these strategies, you will start to see the benefits in no time!