If you’re starting a property management company, you’re most likely focused on one thing: growing your business. Growth for a property management company is a crucial aspect of staying profitable, and this is especially true when you are just starting out.
Your goal should be to have more rental properties under your belt, a high-quality and hardworking team of professionals by your side, and a solid clientele. The bottom line is, growing your company steadily is one of the most important things to focus on when you are just starting out. But how can you do that effectively?
There is a wide variety of things that any property management company can do to grow. This includes things such as networking, running paid ads, and using a referral program to encourage growth via word of mouth.
One other excellent way that any property manager can grow their business is to attend property management conferences. Property management conferences offer great opportunities to network with other professionals in the industry.
Networking is one of the best methods that you can use to learn more about upcoming property management trends, or any other real estate-related news. You can meet new clients, gain contacts, and even learn from the industry’s leading professionals who are sure to have endless amounts of expertise. Networking can kickstart your company’s growth.
Not totally familiar with property management conferences? That’s ok! Luckily, we are, and we’re here to help.
Below, we have provided you with a comprehensive guide full of everything you need to know about property management conferences, how they work, and how to use them to your advantage. So, keep reading to learn all there is to know about these events!
What Are Property Management Conferences?
Property management conferences are events where all kinds of people from different sectors of the real estate industry will gather for a variety of reasons. The industry professionals that will typically attend these events will include property managers, landlords, real estate agents, owners, real estate investors, business leaders, entrepreneurs, and more key players in the industry.
But what happens at these conferences? Well, at events like this, attendees will aim to do more than just network with their peers. When you attend a property management conference, you can discover real estate and rental market trends that are emerging in a conference setting, allowing you to gain information that you otherwise would not have.
Additionally, residential property managers and rental property owners can learn more about what renters are currently looking for on the market, in addition to learning about the latest technologies in the industry. These conferences can help you to stay one step ahead of the renters’ market by consistently learning from the industry’s leading experts.
In short, these events are a great way for any professional property manager to strengthen their personal knowledge and improve their business. By attending a property management conference, you can gain invaluable knowledge on many topics, such as investing and managing the financial side of your company.
You can also learn marketing tips and gain a unique insight into trends that will help your company develop over time.
While any property management conference can be helpful in some way, there are a few different kinds of events that you can attend that will all offer something unique. Below, we will go through all the different kinds of events that you can attend, in addition to explaining how you can benefit from them.
What Kinds of Property Management Events Are There to Choose From?
As mentioned earlier, there are a few different kinds of property management events that you will be able to choose from as an industry professional looking to network and learn new information from your peers. Not all of these events are necessarily conferences! Keep reading to find out more!
1. Property Management Conferences
Being the most popular kind of event for property managers, conferences can help you connect with other professionals and network. Since a conference will typically involve a large group of industry professionals gathering in order to discuss a specific topic, they are the perfect environment for any up-and-coming property manager to gain contacts and meet new people.
These events can be so effective because even the most seasoned property managers will attend them. Many experienced professionals in other sections of the real estate industry will also be there. With everyone at the conference usually in a similar mindset, these are great places to network.
Another reason to attend real estate conferences is that they can actually be fun and enjoyable! Many of these events will provide attendees with some sort of entertainment such as live music or a raffle contest, and the experience can be an interactive and engaging way to network while having fun at the same time.
2. Trade Shows
Trade shows are similar to conferences, as they are also meant to gather a large group of industry professionals together.
The main difference between a trade show and a conference, however, is that trade shows are generally designed to allow those attending the event to showcase their products or services. This is a crucial distinction, as it opens up your audience to a wider range of attendees.
One way to use a trade show to your advantage is to take note of what is being offered by your competition. This way, you’ll be able to know what kinds of property management services your company is up against. What are your competition’s strengths? What are their weaknesses? How can you fill gaps in the market that they can’t?
The most common benefit of attending a trade show is to increase your brand awareness and get your company’s name out there. By showcasing your company and your services, you’ll be able to properly introduce your business to new people, gain new leads, and even grow your clientele.
3. Annual Awards Banquets
If you are looking to be showcased to new audiences, annual awards banquets are the best events out there. These events tend to be slightly more prestigious than your average conference or tradeshow, so just being invited will help you establish yourself among peers and prove that your business is successful.
Most of these awards banquets will be run by a national association. This is a good thing, as it means that these events will be generally larger than other kinds of conferences, with a higher budget.
The organizers of these events are more likely to be able to bring in a world-class speaker to teach you and your peers about a specific subject.
However, before attending these events, it is important to note that some of these events are only available to members of specific councils, such as the National Multifamily Housing Council. This specific organization is one of the largest and most important ones in the industry, and they host a long list of events throughout the year.
Hopefully this article helped you learn about just how beneficial it can be to regularly attend property management events. Regardless of which kind of events you choose to go to, as a property manager, you are sure to gain some invaluable insight and contacts that could last you the rest of your career.
Whether you’re just starting out your property management company or you’re a seasoned industry professional, there’s always something to gain from gathering at an event with like-minded people in your line of work. Plus, it could be fun!